HUAWEI mate 9 can serve as the Savior of the domestic high-end machine – Sohu Technology sopor aeternus

HUAWEI Mate 9 can serve as the domestic high-end machine – the Savior of Kotler science and technology Sohu "marketing" in a book once said: "there are three types of companies, caused to happen, things happen, and the loss to wait and see what happens at a loss." HUAWEI is clearly the first type of company. For the domestic market, HUAWEI released the Mate 9 is "sincere" in China, as the domestic mobile phone manufacturers in the "big brother", HUAWEI has the courage to challenge the status quo, as the development of high-end market force and kylin Hass chip. But the HUAWEI Mate 9 Pro high version of the price was 5299 yuan, a breakthrough 5000 yuan, which means that HUAWEI in the high-end market of the road has taken a solid step. For an experienced China mobile phone market from scratch, from there to the incumbents, never dropped team in the development of the industry on the road, although it experienced the pain of a brief period, but now has become a domestic mobile phone industry leader. HUAWEI can be regarded as a benchmark in the domestic high-end machine market, the current 4000 yuan on the stalls, domestic manufacturers will only be able to row on the number. Of course, for domestic manufacturers, the high-end market is unlikely to be smooth sailing, so whenever the domestic mobile phone to enter the high-end market, will encounter unimaginable setbacks, like the current millet. Long before many companies internal staff also began to suspect that the domestic mobile phone should compete with Samsung, apple? But HUAWEI has direct positive response, subversion of the domestic mobile phone in Chinese consumer image. Has the determination is a good thing, but why HUAWEI choose now to challenge the domestic mobile phone "forbidden area"? Why HUAWEI dare to rounded out the domestic mobile phone "forbidden area"? According to the SWOT analysis to analyze the strategic layout of HUAWEI, why should score more than 5000 yuan stalls. First, from HUAWEI’s own point of view: from the view of competitive advantage, HUAWEI Mate 9 Mate 9 Pro this successfully tackled the problem of Caton Andrews machine, became a direct benchmarking apple a big advantage, after all, IOS is also to fluency by consumers. In addition, HUAWEI has been in the field of innovation has a strong competitive power, HUAWEI consumer business CEO Yu Chengdong said recently, "R & D only HUAWEI terminal investment, more than the sum of all domestic mobile phone manufacturers, and the amount is not of a magnitude". At the same time the accumulation of high-end business users over the years will provide a solid support for HUAWEI Mate 9. In addition, in the channel, HUAWEI agents have know how to quickly complete channel distribution and a series of preparatory work. In HB Province as an example, the telecommunications market in the province ranked first in the ST platform package, long-standing cooperation with HUAWEI, the Mate 9 just released, it started out in the channel of internal promotion, dealers do notice the receiving early preparations. From the point of view of competitive disadvantage, HUAWEI may have a slight gap in brand influence and apple, but this does not become its biggest obstacle. After all years of china.相关的主题文章: